As the Internet is the dominant way of acquiring customers, it is important that independent business owners understand the importance of the Internet and digital strategy to transform and drive growth of their business online.
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Deciding what to do online confuse many business owners, who understand their market, but struggle to keep on top of the constant changes in web technologies, and the cost of implementing web marketing or design can be challenging.
This is where a digital strategist can help: showing you how to improve your existing website and e-marketing and what methods and strategies should be used when measuring your return on investment.
Getting your web presence right is important: Poor website design can lose 50% of potential sales but using the right words can direct thousands of prospects to your website for free.
Email marketing is an area that many businesses overlook: a successful campaign enhances your customer database, trumping all other forms of marketing for consistent sales conversions – 63% of people respond to an offer by email.
However, uptake in online marketing and advertising programs by the separate company is low: only 2% of UK companies utilize Twitter and 6 percent have sites – two powerful methods for reaching customers at no cost."
Employing social media is very important for independent companies: The times of Yellow Pages advertisements are more than the brand new generation Y' graduates are busy founders, leading to discussions about channels such as Facebook – that includes a membership such as a shocking three in four of internet users.
Social networking for the company is all about actively participating in the discussions people are already having internet about issues and needs that your company could resolve. It may result in smart wins and enhanced client participation and retention, and reducing the price of acquisition and resulting in better customer satisfaction also – all critical ways for independent companies to beat the downturn.