Introducing marketing automation allows you to stay engaged with existing leads while engaging new ones and only tying up the sales team with those who are properly qualified and ready to convert.
Marketing automation (or automatisation marketing) is the use of intelligent software to streamline, automate, and measure your marketing campaigns so that you can increase your efficiency and grow revenues faster. It can help with activities like scheduling, customer segmentation, customer data integration, campaign management, tracking, and analysis.
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Introducing marketing automation allows you to introduce strategies to keep your new leads warm, tracking all of their interaction with your business so that your sales team can strategically target the leads with the highest probability of conversion.
The more touchpoints your business has with a customer, the more likely it is that they will buy from you. Automating your digital marketing activities allows you to program even more ways to meaningfully engage with your clients, bringing them ever closer to conversion.
Manually controlling every marketing initiative is time-consuming and impractical. Introducing marketing automation allows you to pre-schedule and program campaigns ahead of time, leaving you available to do more.
Increase Customer Loyalty and Worth
Automation enables you to focus more heavily on the quality of your campaigns and messaging. Thanks to the collection of data that shows you the interests and goals of your customers, you can design promotions or campaigns that speak directly to these wants and needs. Making every interaction more personalized and more likely to convert.