Digital marketing is advertising and business promotions and brands through digital media channels.
Digital media, currently, including websites, social media, radio, television, cellphones, and even traditional non-digital media forms such as advertising boards and transit signs. Basically, every marketing media delivered electronically is considered digital marketing. You can check this link https://www.cnip.be/ to get more information on digital marketing.
This leaves only various forms of person-to-person (P2P) marketing, print advertising, and direct marketing outside of the digital marketing umbrella. Even then, print ads, direct mail, print directories, billboards, and posters are all starting to connect to their digital counterparts.
With items like URL landing pages, QR codes, web banner advertising, online directories and text codes, traditional marketing, and advertising almost always has a digital marketing connection.
Why the Focus on Digital Media?
The shift to digital media is being driven by marketing agencies, business owners, and consumers alike. The ever-increasing demand to show quantifiable results makes going digital a dream for the digital marketing agency.
Most digital media, including websites, social media, and mobile advertising is much easier to track than traditional marketing media such as print advertising.
For business owners, many forms of digital advertising are very low cost. Having a web presence, engaging customers in conversations through social media, and e-mail marketing are low-cost alternatives to print advertising and direct mail.