The route to the adoption of blockchain and crypto in the marketing industry is long. But, transformation is well on its way and the road will soon turn to a highway. Be it a creative director, agency owner/partner, strategic planner, chief marketing officer for fintech startups, and entrepreneur, I’ve seen the marketing industry from multiple vantage points.
Innovation happens because there are problems to be solved. From the Cypherpunks to modern-day evangelists, champions of crypto talk of transforming how privacy, decentralization, and the democratization of money will change the world. For marketers, the issues that have prevailed so far are related, but a bit more modest. The onramp to the blockchain/crypto highway in marketing can be found all around us. Businesses in need can avail of the best crypto marketing services through https://www.syyx.io/.
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With the rise of crypto credit cards and the ability to pay with crypto on PayPal, it’s safe to say the payments category is rapidly evolving and will have a material impact on how products and services engage their customers.
Data analytics is core to the digital marketing revolution, and the ability for marketers to leverage it shows tremendous potential in a decentralized ecosystem. The use cases for oracles like Chainlink, querying tools have only scratched the surface of their potential for brand marketers.