Graphic design is the creation of visual compositions to solve problems and communicate ideas through typography, imagery, color, and shape. There is no one way to do this, so there are several types of graphic design, each with its specialization.
The main types of graphic design are:
Graphic design of visual identity: A brand is a link between a company or organization and its audience. Brand identity is the way an organization communicates its personality, tone, and essence, as well as its memories, emotions, and experiences. You can also read more here about the different types of graphic design.
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Graphic design for marketing and advertising: When most people think of graphic design, they think of designs made for marketing and advertising. Businesses depend on successful marketing efforts to engage in the target audience’s decision-making process. Good marketing engages people based on the desire, need, awareness, and satisfaction they have for a product, service, or brand.
User interface graphic design: The user interface (UI) is how the user interacts with the device or application. User interface design is the process of designing an interface to make it user-friendly and provide a user-friendly experience.
User interface includes everything the user interacts with – the screen, keyboard and mouse – but in the context of graphic design, UI design focuses on the visual experience of the user and the design of on-screen graphic elements such as buttons, menus, micro-interactions etc.
Graphic design is a constantly evolving field and there is a growing demand for specialized and skilled designers. When looking for the right person for a design job, knowledge of the different types of graphic design will help you find the specialist you need.