If one were to look at the world of Google superficially, one would think that all that they had to do was sign up for a Google AdWords account and they could then place advertisements for a website and Google would put their ads in favorable spots in search engine results so that fees could be earned on PPC clicks.
Google looks at many things about you and your site behind the scenes to determine whether or not your attempt at advertising with them will be rewarded with favorable positioning as you spend advertising budgets with them. You can also browse online if ypu are looking for teh best digital marketing service providers in Canberra.
Image Source: Google
The first thing you need to realize when advertising on Google is what Google's primary goal is and one of the key things here is that they want to put quality content in front of search results they were using their search engine.
They want consumers of content to find what they are looking for when they search for something – and of whatever technology platform they choose to seek from including desktop, tablets and mobile devices.
In fact, they even declare this mission. Here it is: "To organize the world's information and make it universally accessible and useful."
Keywords in the mission statement outlines that they want to provide information that is organized (logically presented, relevant and complete) that this information universally accessible (all devices can be used to access and from any location) and that it is useful.