Marketing and Advertising

Why SEO Important for Small Business ?

Search engine optimization (SEO) is the practice of optimizing a website for good search engine visibility. In layman's terms, this means making sure your website is easily located by potential customers on the web..If you need more information about Search Engine Optimisation you may navigate to https://www.digitalz.com.au/  

Businesses of all sizes can benefit from SEO, whether their goal is to increase traffic or brand awareness. Here are four reasons why small businesses should get on board with SEO: 

1. Traffic: According to research firm Webtrends, almost half (47%) of all online visits are conducted by small business websites. This means that if your business wants to increase traffic, SEO is a critical part of the equation.

Image Source: Google 

2. Awareness: When potential customers find your business online, having high search engine rankings can help them identify and learn more about you and your products/services.

3. Conversion Rate Optimization: Higher search engine rankings can also improve your website’s conversion rate – meaning more visitors who become customers.

4. Competitive Edge: When your business competitors don’t have SEO expertise, they may be at a disadvantage when it comes to ranking well on search engines. By taking advantage of SEO, you can give yourself an edge in the marketplace

Conclusion

Search engine optimization (SEO) is the practice of improving a business’s ranking on search engines. This can be done through optimizing your website content, linking to relevant websites, and using keywords in your website title and URL. By increasing your website’s visibility, you are more likely to attract new customers and grow your business online.