Business and Management

How Does Custom Web Development Help Your Business

Many new businesses are tight on cash and many will opt to use a template website instead of investing in custom web development. Although a template website can be a great way to start, many businesses find that it is not the best choice for their business. They are finding that although they get lots of traffic to their site, they are getting very few conversions. Why is this?

Because today's customers can sense a template from a mile away. This may not seem like a problem, but it is important to understand what a generic site says about your company. Your business will look generic if it has a generic website. Many templates website platforms don't allow for any customization, so it is difficult to create a website that represents your business' goals and messages.

Instead, you will end up with a website that looks just like any other website on the Internet. Consumers are starting to associate templates websites with low-quality or even fraudulent businesses. You will get a more personal website if you invest in the best custom web development services company such as APX Ventures.

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A template website is the same as buying a suit off-the-rack. A template website might be able to fit, but it won't fit you as one that is made just for you. Instead of forcing a website that isn't made for you to do a job, web development companies will take into account your needs and communicate your message.

You can also create a website with custom web development. Your website will be updated as your business grows. Websites that are custom-built can be more search engine friendly (SEO friendly) as the code of your website is just as important as the text that your visitors actually see.


Business and Management

Considerations When Hiring A Web Development Company

Whether you want to change, update or create a new web application, you must consider the existing situation to plan the site maintenance and growth of your business. One important step is to choose the right web development company. 

We often find instances where businesses hire freelance web developers or offshore web development companies that have never finished projects or created an impossible code to work upon. In this situation, it will be cheaper and faster to start again, rather than trying to work on sloppy applications.

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What happens if you employ the wrong web development company?

1. Usually, most programmers or developers are excited at the beginning of the project. However, they tend to lose interest after completing two-thirds of work. This is a common event if you employ independent freelancers that are contrary to web development companies.

2. Sometimes, web development companies can make sloppy code, which makes it impossible for any other company to take over and fix it. They can also make a bad database, with incorrect SQL entries, which are not optimized or efficient. In addition to slowing down the performance of the application, it can stop the website after several concurrent connections.

3. They can compile web applications in such a way that it makes it difficult for HTML coders or designers to work on the project. Some web development companies ignore the importance of security considerations when creating web applications. This can be a sensitive problem for all eCommerce-driven sites, where customer financial information is stored.

Who should you hire?

With any software development or web application, there is going to be a need for version upgrades and constant improvement. You must always hire a web development company that offers support even after the completion of the program.

Consequently, your applications will always be in pace with the latest design and technology. Choose a development company that also offers other areas of expertise including SEM/SEO, branding, motion media, and usability.

Always choose a company that has a clear policy regarding ownership or final application licensing. It will be suggestive to associate with companies that have financial stability and have worked with many clients worldwide.