How does one spot a successful B2B sales director? Could it be the excessive foreign business trips, the expensive suit, and the hefty expense account? Perhaps, but here are few more identifiers that easily distinguish a success story of a B2B sales director apart from those wannabes who desperately try, but don't quite cut within the B2B sales big boy leagues.
It's not a walk in the park, we all know. But yeah, one way to make sure a certain and reliable forecast, is to ascertain an ongoing combined process for definitive, sustainable b2b sales consulting lead generation.
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This process needs to measure it all:
The success rate of from calls (industry-leading practice has reason to believe that if you acquire less than 150 leads in 30 days, then one of each should probably receive a call);
The hard-bitten motive always has been Always Being Closing – however, it does not quite cut it in today's B2B business. Cold calls and Spam have made everyone let alone customers savvy – they're not stupid – they do know when they're being sold to, and as I'm sure you know, they really really detest it.
They require a business with someone they can trust, who also is aware of what they want, who they can feel safe with knowing they actually care more about them than their budget.
The bottom line: The foremost productive and successful B2B sales directors are never standing still. They're actively climbing on top of their game and more, but always seeing new and innovative ways to go further, combining the older, traditional tools and activities with new sales technology and intelligence with techniques to hone their approach to B2B sales.